Strategic Narrative

10 Reasons Why Your Company Needs a Narrative Assessment

Powerful and attractive brand experiences begin with an impactful strategic narrative. Why? Because a great story that brings customers to your doorstep and gets them to believe in your company’s vision and mission.  There are numerous reasons for developing a strategic narrative (a business strategy for storytelling) as we will delve into further in this post. Namely, strategic narratives are a keen way to establish brand leadership in increasingly competitive marketplaces. Narratives can assist in

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Guy Murrel February 7, 2023
B2B Tech PR
PR Tips

My First Month at a B2B Tech PR Firm: What I’ve Learned

A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity.  The prospect of starting a new job was exciting. The first day can be nerve-racking as you meet many new people and try to soak up as much information as possible. I didn’t know

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Adele Barbles June 29, 2022
Catapult PR Celebrates
Uncategorized

Catapult PR Celebrates 22 Years in B2B Tech and Enterprise Software

Boulder-based PR firm prospers by helping tech firms develop industry narratives that position them as category leaders BOULDER, Colo., Sept. 9, 2021 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven public relations agency for B2B tech companies, today announced 22 years in business. Catapult provides strategic public relations programs and narrative services to B2B tech firms around the world and helps clients generate awareness and leading market positions, especially within the Agile and DevOps space. “It has been an honor

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Christin Jeffers September 9, 2021
industry narrative now
Strategic Narrative

There’s No Better Time Than Now to Adopt an Industry Narrative

As we transition into the ‘next normal’ for business, many marketers are re-evaluating their positioning and thinking about how to emerge as a leader in a changing and unpredictable world. We have long advocated for all companies to have an industry narrative, and if there was ever a time to adopt one it’s now. An industry narrative is the guiding light of an organization’s highest aspirations. It goes beyond what you ‘do’ and provides a

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Guy Murrel August 24, 2021
messaging strategy
Strategic Narrative

Freshen Up Your Messaging Strategy: Spring Your Narrative Forward

Spring is in the air — and we are reminded of new beginnings. We see blossoming flowers, green growth on trees and longer days. In business, Springtime reminds us that the company messaging strategy also benefits from newness and growth.  So many companies suffer from stale, ineffective messaging with no significant changes for years. Or, internal efforts result in inward and narrow messaging that is ineffective and draining.  After repeated tries at differentiation and capturing

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Christin Jeffers March 25, 2021
DevOps Enterprise
Uncategorized

Live From DevOps Enterprise Summit Las Vegas

This week, the Catapult team traveled to Las Vegas to provide PR and social media support at the DevOps Enterprise Summit (#DOES19).  The DevOps Enterprise Summit is the premier industry conference where business and technology leaders gather to learn how to develop and deploy software faster and win in the marketplace. We absolutely love being a part of this event and we’ve had the honor of supporting it since its beginning in 2014. Over the

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Guy Murrel October 29, 2019
webinar
Thought Leadership

Webinar: Learn What Makes a Category Champion

As 2018 nears the end, many of us are busy planning and developing strategies to make 2019 an amazingly successful year.  On Wednesday, Dec. 5, 2018 at 11 a.m. PST/Noon MST, I will be hosting a webinar to help business leaders and marketers learn why industry category champions win in the marketplace. These are the companies that people want to hire, work for and invest in, and we’ll dive into why this is so important

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Guy Murrel December 3, 2018
Strategic Narrative
Strategic Narrative

30 Quotes on “Narrative” and its Impact on Storytelling

As stated in the previous “50 Quotes on Narrative that Change the Way we look at Storytelling” blog post – a picture may be worth a thousand words, but the narrative itself is priceless. As marketing and PR pros, we must unpack the truth in what makes a narrative resonate with our audience, thereby incentivizing our desired call to action. It takes time and dedication to create a powerful narrative – a constant drip of

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Charles Trowbridge June 6, 2018

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