As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections.  The tricky part is promoting these concepts to our B2B customers. Marketers need to try and tell a story from a strategic narrative point of view. If there is one thing I have learned, B2B social media marketing gains attention when storytelling is at the forefront.  B2B marketing on social platforms is a