The Brief.
CodeFutures is a database company that had a very technical story. It was trying to break into the Big Data and database management markets dominated by big players and cluttered with competing and often confusing messaging.
The Plan.
Through its Strategic Narrative Workshop, Catapult helped create and build a new market category – “Agile Big Data” – as a disruptive concept within the Big Data market. The company moved from talking with highly technical jargon to a core theme that centered on: “Have we been looking at databases wrong this entire time?” This industry-level story was one that was compelling and interesting to media, industry analysts, customers, employees and partners. Catapult executed a strategic PR blitz through speaking engagements, content marketing, contributed articles and analyst briefings to place CodeFutures at the forefront of the Big Data/Database Management revolution. The company has since re-branded itself as AgilData.
