Public relations can expose some interesting, challenging and even spooky situations. Oftentimes, PR professionals can feel lost when it comes to delivering (and measuring) results for their clientele. Unless specific goals and key performance indicators are set and understood from the start, trouble can arise. Additionally, the call to quantify public relations’ value for the boardroom can seem never-ending. Many are even starting to eliminate some (or all) of the PR line item from budgets