Today, we announced that LeanIntent, a San Diego-based Lean consultancy, has published a new approach to improve organizational performance, called “Lean Value Map.” After guiding LeanIntent through our Strategic Narrative Marketing workshop, we worked to create a category that encapsulated the myriad services and innovative approach to the market that LeanIntent delivers. Working together, Catapult helped LeanIntent create the Lean Value Map to stand out in the market, better assist customers with Lean initiatives, and